Choose Your Marketing Focus

Mesu Andrews

Newsletters, blogs, social media or podcasts?
Which one of these should you focus on? 

When God created time, He gave all of us 24 hours in a day. 

Abraham, David, and even Jesus had the same 24 hours we do—but they never had to market indie books or impress a literary agent! I’ve tried all four of the above-mentioned platforms, but my current publisher encouraged me to focus on building my newsletter subscriber list more than social media or blog followers. 

Why? Here are a few reasons:

  1. If someone signs up for our newsletters, they want to hear from us. 
  2. Newsletter subscribers have entrusted us with at least their email address, so we can share a little more personally (“inside info”) than we might on social media.
  3. Newsletter subscribers begin to experience a deeper level of belonging, feeling like our “tribe” that we chat with regularly. 

I’ve found my newsletter to be a very personal connection with readers, which has meant spending a portion of “newsletter Monday,” answering personal emails from recipients! Part of that 24-hour day well spent! Visit my website and sign up to be part of my tribe!

Mesu AndrewMesu Andrews is an author and speaker who has devoted herself to the passionate and intense study of Scripture. She is the Christy Award-winning author of 10 titles, with Isaiah’s Legacy her most recent. She has received numerous accolades for her other novels, including Of Fire and Lions and Love Amid the Ashes. Her deep understanding of and love for God’s Word brings the biblical world alive for readers through her biblical fiction. She lives in North Carolina with her husband Roy and enjoys spending time with her tribe of grandchildren. For more information, visit www.mesuandrews.com/

Mesu will present three prerecorded workshops that will be available to registered conferees on February 18 (including a Q&A on publishing). There will also be a live Q&A on general writing as part of the upcoming Winter Conference, Saturday February 20 from 1 p.m. until 2:30 p.m. (Pacific Time). Visit our conference page to view the conference schedule to learn and learn more about the workshops and Q&A sessions. 

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